Week 8

In this week we had learned about having references to decide a theme and imply it to our design. WGSN is our main media for getting idea of the fashion forecast. To choose a theme, we have to figure out what contains that related to the theme that we had choose, branch it, mind mapping. The theme has to have a lot of information inside it, so we're not limited to certain idea to design.

The next step after choosing the theme is, we have to concern about the target market. Who is our target market? How old are they? What is the gender? What are their occupation? What they need? How is the style that they like? After gather all of the information about our target market, we can decide for our product category (e.g. lingerie, career wear, streetwear, etc) based on the research of what our target market want. We have to choose on what season is our collection, think about the fabrication, do research about the fashion history, to get more information and inspiration.

Then we have to find out how to network to the market, we have to look at our competitors (the other fashion brand that sell the similar product in price, quality, including theme or design). We have to compare our product with their-competitors-product. Why our products are good? Why their products are good? What makes our product is equal with the price? What's the benefit of buying our products? We have to figure out and make our product better than the competitors.